>> Saturday, March 24, 2012
Contrary to popular belief, celebrities don’t always wear clothes by high couture designers. Several trendy high street brands have become popular with the stars, including London fashion label Firetrap Clothing, which takes its inspiration from the edgy youth culture and underground music scenes of the British capital.
Established in 1993, Firetrap was a product of the Britpop era, embracing stonewashed denim and all things Mod. These days the brand aims to embody the spirit of the capital, with its unique notion of ‘Londonism’. The latest Firetrap clothing collection is trendy and urban, featuring skinny jeans, slouchy t-shirts, embellished logos and military styling.
Both Frankie Sandford and Mollie King from pop group The Saturdays have become unofficial ambassadors for the fashion label, having been spotted on numerous occasions wearing items from the brand. On a night out in London last year, Frankie was papped wearing the Firetrap force black jacket, complete with off-centre zip and grey jersey hood. Meanwhile, bandmate Mollie was spotted wearing a fab pair of wine-coloured Firetrap Evelyn jeans.
And the celebrity endorsements don’t end there – in October 2011, Firetrap launched a new 16-piece range designed by Sunday Girl singer Jade Williams, featuring lots of denim, leather, nature motifs and feather embellishments. Speaking to Grazia, Jade said:
“My collection from Firetrap started life in their print studio with my obsession with insects and animals and my love of illustration. I was really drawn to insects in particular because, although beautiful, they have a darkness which Firetrap always explore in their collections… I wanted [the range] to be an honest reflection of my style and the mannish but sheer shirts and statement accessories have become pieces I am proud to wear.”
The Firetrap Sunday Girl launch party, which kicked off with the single Love You More, was attended by a host of celebrities, including MTV presenter Laura Whitmore and The Only Way is Essex stars Chloe Sims, Lauren Goodger and Frankie Essex. Capture the London look for yourself by checking out the latest Firetrap collection at Littlewoods!