Does Anyone Still Read Fashion Blogs?

It took me two and a half years to finally open my blog dashboard and start writing again, like the good old days. And it was quite accidental I must say. Hadn't I known my domain was about to expire and I needed to renew it, I might have completely forgotten this 'personal website' ever existed in the first place. Funny enough, this blog was my medium to be seen in the fashion industry. Yo, this is Chekka, an aspiring fashion stylist and writer, please give her a job. Seriously though, without this blog, I might not be who I am right now: a fashion slave.

I really went through a lot in the past few years, and unfortunately I didn't manage to keep it well-documented (let alone be virtually published) so that I could tell my future grand kids--in case my daughter wants to reproduce--that hey, your nana is a badass. As you may have already noticed (if you cared), I started to leave this blog as soon as I became pregnant. A fine combination of pregnancy hormones and marriage drama had made me completely lost interest and so this blog became sort of neglected.


Not to mention I had quite a battle with my self esteem cuz I gained 24 kg post-pregnancy and nothing in my closet fit me anymore. What should I wear for my outfit posts? Rice sack? I can't even walk beautifully in my towering heels anymore. Moreover, I didn't have the means to purchase new fashion items, my priority shifted as soon as I have a daughter. Even after I gradually trimmed down my weight, I still didn't find it THAT necessary to catch up with fashion trends and its new arrivals. I mean, c'mon, I've lived for over three decades and money still doesn't grow in my backyard. So, shush. I accept the fact that I wasn't born to be a sustainable fashun influencer (no puns intended, I wear vintage, recycle my wardrobe, I purchase consciously, I strive to be as ethical as possible). I had my hay day, I didn't want to force myself to stay in the spotlight, get good traffic with huge followers and likes, so it's all good. Being low key is the key.


Sometimes it still makes me a wee bit mellow, to be honest. There were times when I accidentally met people who then told me that they liked or loved my blog, that I sort of fashionably influenced them (not sure in what way but hey, thanks), and I couldn't help but regretting the time that had passed me by, and I kept telling myself: "You could've made time to post something on this blog. Such a shame. There were still random people stumbled upon this slow-traffic blog and you didn't offer something new for two and a half years!" Anyway, what good in dwelling on the past, eh? So let's move on and let me bore you with a quick recap (like I always do).


If you follow me on Instagram, you probably have known I am no longer the fashion editrix of Harper's Bazaar Indonesia. Left my dream job in October 2018, with such a heavy heart of course. It's not easy to let go of the job you really like, and the perks it comes with (e.g. fancy business trips--by fancy I mean flying business class, staying at five star hotels, eating at fine dining restaurants, drinking fine wine and champagne, while at the same time being totally broqué). But, again, I knew my priority and I realized my time was over. As a single mother, I needed a job to support my daughter, and I also needed to get out of my comfort zone. Well, it wasn't that comfortable anyway, but it was still quite scary to leave the field you know like the back of your hand. Although nothing is scarier than seeing a short number in your bank balance.


I took quite a long break after I stepped down from my editorial position. I continued working with Etu and did a couple of freelancing gig as a contributing editor or fashion stylist. Then I got an offer to lead the multimedia team at Zilingo. Nothing astonishingly fancy about the job, I don't get to deal with luxury brands like I used to. But, I get to learn like A LOT. Isn't that one of the best things to get from a job? You work your arse off, and the same time, learn and grow exponentially! I've always wanted to pursue my master degree cuz I miss the whole learning processes (I had to let go of my seat at Central Saint Martins twice due to the financial hardships), and I have never gotten the opportunity to attain that. Now I think, maybe this should be it. Sure it's great to study at the top university, but, you can always learn anywhere really.

The universe has its own way to surprise me. No, news flash, the universe has always been indifferent, I was just romanticizing it.

That's it for now, I think. With this Covid-19 crisis that has put most parts of the world in quarantine, I am somewhat confident I can make a bit of time to write a new post on my blog albeit sporadically. Just one question, though. Do people still read blogs? Do they still care about fashion blogs, really? Cuz I seriously don't.

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